WhatsApp Messaging Policy
Last updated: 6 April 2026 | Softwaller Technologies Private Limited
1. About This Policy
This WhatsApp Messaging Policy explains how Softwaller Technologies Private Limited (CIN: U62099TN2024PTC172175) uses the official WhatsApp Business API (provided by Meta Platforms, Inc.) to communicate with customers and website visitors. This policy should be read alongside our Privacy Policy and Terms of Service.
2. Our WhatsApp Business Account
- Business Name: Softwaller Technologies Private Limited
- WhatsApp Number: +91 95859 99819
- API Provider: WhatsApp Business API (Cloud API)
- Verification Status: Business verification in progress
- Registered Address: 3-15/8 Singandi Lakshmana, Mudhali St, Tharamangalam, Salem – 636502, Tamil Nadu, India
- Operating From: Chennai, Tamil Nadu, India
3. How We Obtain Your Consent (Opt-In)
We only send WhatsApp messages to individuals who have provided explicit, informed consent through one of the following methods:
- Website Contact Form: By checking the WhatsApp consent checkbox on our contact form at softwaller.com
- User-Initiated Conversation: By sending us a message on WhatsApp first (clicking our WhatsApp button or messaging our number directly)
- Written Consent: By providing consent in a signed project agreement, service engagement form, or email communication
- Verbal Consent (Documented): By providing consent during a phone call or meeting, which we document in writing and confirm via email
Important: We never purchase phone number lists, scrape numbers from public sources, or send messages to individuals who have not explicitly opted in. We maintain timestamped records of all consent.
4. Types of Messages We Send
Depending on your consent and engagement with us, you may receive the following types of messages:
- Service Messages: Project updates, milestone notifications, delivery confirmations, and go-live communications
- Transactional Messages: Invoice notifications, payment confirmations, receipt acknowledgements, and payment reminders
- Appointment Messages: Meeting reminders, consultation confirmations, and schedule changes
- Support Messages: Responses to your queries, troubleshooting assistance, and ticket status updates
- Order Notifications: Order status updates, shipping notifications, and delivery confirmations (for our clients' end users via API integrations)
- Promotional Messages: New service announcements, offers, and newsletters (only with separate explicit consent and clearly marked as promotional)
All message templates are pre-approved by Meta before use. We do not send spam, chain messages, or content that violates Meta's guidelines.
5. Message Frequency
- Service & Transactional: Sent only when triggered by an action or event (no fixed schedule)
- Promotional: Maximum 2 messages per month (only if opted in to promotional messages)
- Support: Only in response to your enquiries or active support tickets
We respect your time and never send excessive or repetitive messages.
6. How to Opt Out (Stop Messages)
You can stop receiving WhatsApp messages from us at any time using any of these methods:
- Reply "STOP": Simply reply "STOP" to any message from our WhatsApp number
- Email: Send an email to info@softwaller.com with the subject "WhatsApp Opt-Out" and include your phone number
- Phone: Call us at +91 95859 99819 during business hours (Mon–Sat, 9 AM–6 PM IST)
- Block: You can also block our WhatsApp number directly on your device
Opt-out requests are processed within 24 hours. After opting out, you will receive one final confirmation message. Opting out of WhatsApp does not affect your ability to use our other services, contact us via email or phone, or access your project deliverables.
7. Data We Collect via WhatsApp
When you interact with us on WhatsApp, we may collect:
- Your phone number and WhatsApp display name
- Message content (text, images, documents, voice messages you send us)
- Message timestamps, delivery status, and read receipts
- Device and platform information (as provided by Meta's API)
- Conversation metadata (session duration, response times)
We do not collect: your WhatsApp contacts list, status updates, profile photo, or any information from other WhatsApp conversations.
8. How We Use WhatsApp Data
- To respond to your enquiries and provide customer support
- To send you service-related notifications you have opted in to
- To maintain records of our business communications
- To improve our service quality and response times
- To comply with applicable legal and regulatory requirements
9. Data Sharing and Third Parties
Meta Platforms, Inc. (WhatsApp's parent company) acts as a data processor for message delivery. Meta processes message data in accordance with the WhatsApp Business Data Processing Terms.
We do not:
- Sell your WhatsApp data to any third party
- Share your phone number with third parties for marketing purposes
- Use your WhatsApp data for purposes other than those stated in this policy
- Use unofficial WhatsApp tools, scrapers, or grey-market APIs
10. Data Retention
- Conversation data: Retained for a maximum of 2 years from the date of last interaction
- Support conversations: Retained for 1 year after resolution
- Opt-in consent records: Retained for the duration of the business relationship plus 1 year
- Opt-out records: Retained indefinitely to ensure we do not contact you again
You may request earlier deletion of your data by contacting us at info@softwaller.com.
11. Data Security
- All WhatsApp messages are end-to-end encrypted by the WhatsApp platform
- We store conversation data on secured servers with role-based access controls
- Only authorised customer service and project management personnel can access WhatsApp conversations
- We use SSL/TLS encryption for all data transmission
- Regular security audits are conducted on our systems
12. Your Rights
Under the Digital Personal Data Protection Act 2023 (DPDPA) and applicable Indian law, you have the right to:
- Access: Request a copy of the WhatsApp data we hold about you
- Correction: Request correction of inaccurate data
- Erasure: Request deletion of your WhatsApp data
- Opt-Out: Withdraw consent for WhatsApp messaging at any time
- Complaint: File a complaint with the Data Protection Board of India
To exercise any of these rights, email info@softwaller.com with your phone number and request details. We respond within 2 business days.
13. Compliance
Our WhatsApp messaging practices comply with:
- Meta's WhatsApp Business Policy and Commerce Policy
- WhatsApp Business API Terms of Service
- Digital Personal Data Protection Act, 2023 (DPDPA)
- Information Technology Act, 2000
- Information Technology (Reasonable Security Practices and Procedures) Rules, 2011
- Telecom Commercial Communications Customer Preference Regulations (TRAI)
14. Changes to This Policy
We may update this WhatsApp Messaging Policy from time to time. The updated version will be posted on this page with a revised date. If we make material changes that affect your consent, we will notify you via WhatsApp before the changes take effect.
15. Contact Us
For questions about this WhatsApp Messaging Policy, contact:
Softwaller Technologies Private Limited
CIN: U62099TN2024PTC172175
3-15/8 Singandi Lakshmana, Mudhali St, Tharamangalam, Salem – 636502, Tamil Nadu, India
Email: info@softwaller.com
Phone: +91 95859 99819
WhatsApp: +91 95859 99819